Duke University
Undergraduate Admissions
Branding & Identity
Website / Viewbook / Travel Piece Set / Poster
The Sullivan team worked with Duke University to evolve their Undergraduate Admissions identity to excite a new generation of bright, talented, and inspiring students. Modern, bold, and celebratory, this new brand system emphasizes Duke’s all-encompassing experience. Our work spanned the entire brand experience: from a robust identity design and brand strategy, to a variety of tools for prospective students, to a completely new website.
In designing this system, our team created a variety of tools to be used to for recruitment purposes, that highlight the vibrant, extensive, and unique experience that comes with being a Duke student. The deliverables include a viewbook, a two piece travel set & fact sheet, a double-sided mailable poster for college counselors and prospective students, and a completely renewed website.
In 2020, the Duke University Undergraduate Admissions website was nominated for a Webby under the category People’s Voice Award for School / University.
To experience the website in full, visit admissions.duke.edu
